Content Archetypes.

Content Archetypes. Content ArchetypesofCustomer Interface ArchetypesOctober, 2002Table of ContentExecutive Summary i1Introduction -111.1Purpose - 11.2Method - 11.3Limitation 12Content Archetypes -2 - 422.1Offering Dominant - 2 -32.2Information Dominant 42.3Market Dominant - 43Importance Attributes of Superstore 5-633.1Uniqueness 53.2Strength 63.3Limitation 63.4Improvement 64. Information Dominant - Washingtonpost.com -7-844.1Dimension of Washingtonpost.com Content - 7-8(i) Offering Mix 7(ii) Appeal Mix - 7-8(iii) Multimedia Mix 8(iv) Content Type - 85 Evidence to Fit Information-Dominant 9-1155.1Evaluations and Comparisons 9-105.2Success Story of Washingtonpost.com 10-116Conclusion 127References 138Appendix 14iExecutive SummaryThe purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content.The original Stop and Shop logo used until 2008.There are five content archetypes: Superstore, Category Kil ler, Specialty Store (offering-dominant), information dominant and the market dominant.A superstore is a one-stop shop where the customer can find a wide range of goods in multiple product categories. The site is commonly organized by product categories and subcategory.The dimension of content consists of offering mix, appeal mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to make the content more attractive and to achieve their e-business.11 Introduction1.1 PurposeThe purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content.1.2 MethodIn order to complete this report, accessing the website has to...