Leadership -Its Importance for Today’s Organization

Managing a flourishing business or strengthening the health of an already reputable business needs fit, continuing leadership and management, marketing and financial management, and planning, product and service development. (Barbara Kellerman, Jeffrey Z. Rubin, 1988) Definition of â€Å"Leadership† and Differences with Respect to â€Å"Management† Leading is influencing someone in some means. The majority people will have the same opinion on at least this much of some perfect definition for the term. There are several, further aspects to this statement that could be explored; however this simple definition may be sufficient to go forward. (Robert A. Corrigan, 2002) A â€Å"leader† is a name who is leading — maybe. A number of writers make use of the term â€Å"leader† as based on the formal role in an organization. Other writers talk about a â€Å"leader† as someone who is showing character of leading. Though, many writers would oppose that a CEO is always a leader. For instance, if an organization is floundering badly with little or no direction, possibly the CEO is not efficiently leading the organization and, consequently, is in fact not a leader. It is bsed on one's use of the word â€Å"leader†. Nearly everyone would have the same opinion that the term â€Å"Leadership† refers to the capability to lead. Many writers use the word â€Å"leadership† to refer to a person who shows traits of leading. Though, many writers as well use the term to denote the executive level of an organization. Conventionally the term â€Å"management† is portrayed as the functions of planning, organizing, leading as well as controlling activities in an organization. â€Å"Managing† is elucidated as carrying out these activities. Courses in management frequently teach from this point of view. Some writers pursue this view and think that the activity of leading is however one facet of management. Other writers differ and state that â€Å"managing† is planning, organizing and controlling and that â€Å"leading† is a definitely separate activity that first and foremost involves influencing people. An old saying that follows from this last view is â€Å"Leaders do the right things. Managers do things right†. One more saying is â€Å"Leaders lead people, managers manage things†. Other writers would even oppose with this view, still. They would emphasize that, even though a person happens to be carrying out activities that persuade others, if he or she does not hold an official role in the organization with the designation of â€Å"manager†, then he or she is not a â€Å"leader†. Leading is an extremely human activity. All of us are human. Consequently the majority of us can present a lot of advice regarding what a good leader should do. We want them to change themselves and their organizations, at the same time making sure that all of us have jobs. We put forward that leaders construct teams, yet focus on employees. They must develop clarity, yet embrace change and confusion. In the meantime, certainly, no matter how much a person thinks that leading is separate from managing, every leader has to operate within definite budget limit. Executive-level leaders hear from board members and others in the organization that the top precedence is strong financial management. The effort to take risks at the same time as managing cash flow can be devastating. As a result, it can turn out to be quite confusing for these leaders to glean a consistent message from all of the continuing advice. (The Washington Times, 2005). The Importance of Leadership to Effective Strategy Development and Implementation Strategic planning finds out where an organization is going over the next year or more, how it is going to get there also how it'll know if it got there or not. The focus of a strategic plan is generally on the whole organization. They find out direction. They move organizations from where they are to where they have to be. Leaders make things come about. They form the culture. They make use of the management tools. Leaders are ground-breaking. They face truth and rally appropriate resources. They give confidence others to do the same. (Gilbert W. Fairholm, 1998) Employee Perceptions of What Constitutes Effective Leadership Note: Great question for survey It is a tough job to run a group of people where authority has to be earned. Only some people do it effectively, for the reason that it demands an unusual amalgamation of attributes. A belief in oneself is the merely thing that gives an individual the poise to step into the unknown and to influence others to go where no one has gone before, however this has to be combined with a well-mannered doubt, the humbleness to accept that one can be mistaken on occasion, that others as well have ideas, that listening is as vital as talking. A fervor for the job offers the energy and focus that drive the organization and that act as an instance to others, however this as well has to be combined with its opposite, an awareness of other worlds, for the reason that focus can turn to blinkers, an incapability to think beyond one's own box. Great leaders manage time to read, to convene people beyond their own circle, to walk in other worlds. The leader should have a love of people, as in a community of individuals, those who discover individuals a pain and an irritation may be respected or feared, however they will not be keenly followed. (Nelson Fabian, 2004)  Thus far this attribute, too, needs its opposite, a capability for aloneness, for the reason that leaders have to be out front. It is not always probable to share one's uncertainties with anyone else. Only some will thank the leader when things go right, however several will blame the leader if things go wrong. Great leaders have to walk alone now and then. They as well have to live vicariously, obtaining their satisfaction from the victories of others and giving those others the gratitude that they themselves are often denied. Living with these inconsistencies needs great strength of character. It as well needs a belief in what one is doing. Money only will not be sufficient to offer the reason to live with these contradictions. Even a love of power is inadequate, as power irons out the contradictions somewhat than holding them in balance. Great leaders are raised from great causes, however leaders at their best, too raised great causes. Unhappily, for want of a cause, we also frequently create a crisis, which is not the similar thing at all. Until and unless business makes a cause bigger and more espousal than enhancement of the shareholders, it will have only some great leaders. We are more probable to find them in the nonprofit ground. If that is so, in that case that sector may yet turn out to be the training ground for business and conceivably even for politics. (Kathleen Zimmerman-Oster, John C. Burkhardt, 1999) Characteristics of Effective Leaders Introduced with humor and humility, and characteristically tending to treat individuals in their organizations in the same way, with no smiling up as well as kicking down. Self-aware, and sincere with themselves as to their own strengths, weaknesses, and honest hard work to improve. Curious and friendly enough in order that others feel safe offering honest comment and innovative ideas. Unprejudiced and capable of esteeming their competitors or adversaries also learning from them, in both leadership circumstances and general business conditions. Action leaning which surfaces not as a wish to move for movement's sake however to move straightforwardly toward a clear objective with a persistent follow-through. Leaders who can flash the mind's eye with a convincing vision of a valuable end that stretches us beyond what is known at present, and who can interpret that to clear objectives, are the ones we go after. Flourishing business leaders build up goals to attain their vision. Their promise to the goals, and consequently to the vision, is made clear by both their actions as well as their frequent communication of what have to be done, and why. With apparent objectives in mind, the issue then turns out to be what a leader will do, how he or she will act at the same time as working with and through people in chase of the end goal. Even though leaders have to become accustomed to a specific and ever-changing set of circumstances, the most successful leaders show a common set of behaviors. Leaders share one more attribute that is vital for success: self-confidence. Sharply differentiated from arrogance or self-centeredness, a healthy level of self-confidence allows the leader to carry out the difficult ventures essential to meet his or her objectives. (Joy Bennett Kinnon, 2005) How Can One Develop Leadership Skills Required for Today's Rapidly Changing Environment? Leadership development is an attempt that improves the learner's capability to lead people. Leading is setting path and directing others to pursue that direction. The first place to start learning regarding leadership is to get some sense of what leadership is — particularly, know get an impression of the areas of knowledge as well as skills suggested for efficient leadership in organizations. In fact effective leaders in the years ahead will have persons resolute by strong values and conviction in the capacity of individuals to grow. They will have a picture of the society where they would like their organizations plus themselves to live. They will be creative thinker, they will believe sturdily that they can and must be shaping the future, and they will be active on that viewpoint through their personal behavior. In the future the genuine center competence of companies will be the capability to incessantly and imaginatively obliterate and remake them to meet customer demands. Everybody in the organization have to take accountability for taking responsive actions. This means that a company requests leadership all over the place in the organization. Thus leadership is the capability to see reality as it actually is and to mobilize the suitable response. Summary All of the different suggestions regarding good leadership can sound very tempting, for example; to have clear vision, embrace transform, lead from doctrine, be a servant to your people, nurture community, focus on the future, and all that. (Anthony B. Robinson, 1999) Conclusion We live and work in a enthralling, however fearful time. Augmented competition is forcing organizations to put into practice customer-driven strategies where industry-driven policies worked before. To be more adjustable, organizations are decentralizing. Organizations are changing, reinventing as well as reengineering. Consequently, there is frequently a great deal of pain in organizations. References: Anthony B. Robinson, 1999. Leadership That Matters; The Christian Century, Vol. 116, December 15 Barbara Kellerman, Jeffrey Z. Rubin, 1988. Leadership and Negotiation in the Middle East; Praeger Publishers Gilbert W. Fairholm, 1998. Perspectives on Leadership: From the Science of Management to Its Spiritual Heart; Quorum Books Joy Bennett Kinnon, 2005. What's Behind the Biggest Upheaval Ever in Black Leadership? Magazine article; Ebony, Vol. 60, April Kathleen Zimmerman-Oster, John C. Burkhardt, 1999. Leadership in the Making: A Comprehensive Examination of the Impact of Leadership Development Programs on Students; Journal of Leadership Studies Nelson Fabian, 2004. Leadership-What Is It and Are You Headed for It?; Journal of Environmental Health, Vol. 67 Robert A. Corrigan, 2002. Presidential Leadership: Moral Leadership in the New Millennium; Liberal Education, Vol. 88 The Washington Times, 2005. What Ails FEMA? Lack of Effective Leadership Newspaper article; September 13

I Am Legend Analasys Essay

The movie I Am legend is a science fiction about Robert Neville (Will Smith), who is a military scientist and the lone survivor of a biochemical disease which was supposed to cure cancer 3 years previous. His only companion is his dog Samantha, several mannequins scattered around the city that he talks to, several animals that escaped from the zoo, and the victims of the plague brought about by the cancer cure gone rouge. Robert spends his days scavenging homes for supplies and waiting on the docks of the naval base for any survivors who are reached by his radio broadcast.However, his nights are spent hiding his trace and keeping a video log of his scientific research of a possible cure, tested on rats. Dr. Neville himself is immune to the airborne strain of the virus. During key parts of the movie Neville is haunted by flashbacks of his family who died while trying to evacuate the city. He is severely outnumbered and quickly running out of time. In the opening scene, a television ne ws report between a news anchor and another woman who says the cancer treatment trials have had 100 percent success rate the news reporter responds with â€Å"So Doctor, you have created a cure for cancer haven’t you? a slight smile from the woman, â€Å"Yes, Yes we have. † The camera blacks out and goes to several scenes of a destroyed New York City with a pre-recorded message of Neville himself â€Å"My name is Robert Neville. I am a survivor living in New York City. I am broadcasting on all AM frequencies. I will be at the South Street Seaport every day at mid-day, when the sun is highest in the sky. If you are out there†¦ if anyone is out there†¦ I can provide food, I can provide shelter, and I can provide security. If there's anybody out there†¦ nybody†¦ please. You are not alone. † During this sequence, the camera angle goes over the city in a top-down view to show the empty cars, destroyed buildings, some covered in battered and rippe d quarantine plastic. During the course of the movie, the viewer discovers exactly how alone Robert is. He has prerecorded television news from years past, when he is bored he goes to the local movie rental store. There he has a friend named Fred, and a secret crush who he is too afraid to talk to. Both are mannequins.His dog Samantha is a German shepherd handed to him by his daughter Harley as their helicopter was taking off before it was brought down by an explosion cause by a crashing helicopter into the bridge. Robert always has Sam by his side except when she runs into an abandoned building while chasing a deer. Neville panics and runs in after her. They discover a colony of diseased and Robert decides to set a trap for one. Taking a vial of his own blood, he smashes it over the trap and waits. Once he catches one he is surprised that one infected exposes himself to sunlight just to roar and pant at Robert.All the while his skin begins smoking and he goes back inside. Back at h is house he does his pre-dusk ritual of covering his scent with rubbing alcohol and shutting the metal shutters on the windows. He sedates the diseased and proceeds to inject her with the most recent possible strain of cure from his menagerie of lab rats. She begins to have slowed heart rate and she looks better, and then dies. He gives up hope and returns her to her previous self of infection. She is then kept in a sealed room on a stretcher. The next day as he is driving through the city he sees a mannequin the he left at the video store.Obviously mannequins cannot move and possibly the loneliness has gotten to his mind but he begins yelling at it. â€Å"Fred, if you’re real you tell me now! † with no response he begins shooting it and falls into a trap laid out by the infected leader that roared at him before. Three infected dogs run out of a building but are stopped by the last ray of sunlight. Roberts leg is crippled from the trap and can’t make it to his c ar. The dogs run to them and go after Robert but Sam stops one and gets bitten. Robert goes home with Sam and injects her with the potential drug that didn’t work on the infected girl.The serum fails and Sam turns. Robert has no choice but to kill her. This moment seems to be the most memorable in the entire movie for anyone who watches it. Most people also seem to come close to tears or at least become depressed. The viewer becomes emotionally invested and hopes Robert finds a cure and Sam has always been there right by his side, it seems almost like counter logic for moviegoers to see the sidekick die. Robert flies into a depression fuel rage. Everything he has loved has been taken by this virus None of his serums have worked, and he is, as far as he knows, the last un infected alive.He takes his land rover to the docks and begins running over infected on a suicidal mission. He is overpowered but is saved by a woman who is searching for the survivor’s colony. She als o has a son. They all go back to Roberts’s house. She does not follow his strict trace removal and the hoard of infected find them. They fall back to the sealed room finding that the infected girl has been cured. Robert takes a vial of her blood and has the woman and son hide on a bunker in the wall till dawn. Robert sacrifices himself knowing they will not stop until they are dead.The ending scene is a voiceover of the woman as she walks up to the colony handing them the vial. While it's unlikely that the recipients of such biotech drugs would turn into raging night creatures that are afraid of sunlight, the truth is actually far scarier. The TGN1412 drug trial, in this drug trial, which tested an experimental arthritis drug on patients, things went terribly wrong: After being injected with the anti-inflammatory drug TGN1412, patients began tearing their shirts off, screaming that their heads were going to explode.One patient's head swelled to triple its normal size, and pat ients were passing out, vomiting, or screaming in sheer terror. Within minutes after the injections, patients were suffering from severe breathing attacks, convulsions and excruciating pain. As a relative to one of the victims explained: â€Å"He was completely lifeless, like a shell. He can't even move his eyelids. This machine is pumping out his lungs and his face is puffed out like The Elephant Man. † This is real life, not science fiction. And yet it sounds a lot like some of the side effects of the viral injection imagined in I Am Legend.While the movie was science fiction, the truth is, modern medicine is quite capable of making a mistake that unleashes a deadly virus and devastates humankind. Sources Cited: DVD video. â€Å"I Am Legend Burbank, CA : Warner Home Video, [2008] I Am Legend Critique. Anti Essays. Retrieved March 18, 2013, from the World Wide Web: http://www. antiessays. com/free-essays/308801. html Interview/journal. New England Journal of Medicine. †Å"Cytokine Storm in a Phase 1 Trial of the Anti-CD28 Monoclonal Antibody TGN1412. † August 14, 2006.

Animal Cruelty effects and relating laws

Animal Cruelty effects and relating laws Different types of animal cruelty have ee around for many years. Laws relating to animal cruelty vary from state to state. As of 2009, about forty-six states  have some felony provisions in their anti-cruelty and/or animal fighting laws (Wisch, 2005). As time passes and new things are being invented, people seem to loose interest in their pets. Even though people use animals for their testing/experiments, there are other ways to get a solution to something. Scientist and many others, find it easier and safer to test on animals than to test on other possible sources. They test products such as makeup, and cologne. They also use animal fur for designer clothing & other types of fashion. Innocent animals are being used for useless products that we can live without. Many animals die due to different types of crucial testing. They suffer by going through several procedures. The goal is not to patch up ailing people but to use the human tissues in place of mice, dogs or other lab animal s for testing new drugs, cosmetics and other products (New York Times, nd). With the donation of human cells, animal testing will be reduced. This way is safer & can be both suited for animals and humans. â€Å"If the animal- rights movement had a bible, it is Singer’s 1975 book, Animal Liberation†Ã‚  (New York Times, Jan. 15, pg 30).  Singer calls many of the attitudes human beings have toward other animal’s speciesism, a concept which can be found throughout history (Gargaro, 1991). Humans are just like animals as far as feeling pain. Eight billion animals are killed each year in this country for food. More than a thousand animals are killed and shipped to groceries stores to be bought. Slaughtering of cows, pigs, and other animals, happen everyday because consumers keep purchasing meat. Animals on today’s factory farms are kept in crowded, filthy enclosures and denied everything natural and enjoyable to them. Most of them have no legal protection fro m cruelty that would be illegal if it were inflicted on  dogs  or  cats. There are some fruits or vegetables that can give the same protein as meat. The  Humane Slaughter Act  requires that animals be rendered unconscious with one swift application of a stunning device before slaughter.  Animals in slaughterhouses can smell the stench, hear the sounds and often see the slaughter of those before them. As the animals struggle from fright, the human workers who are pressured to keep the lines moving quickly often react with impatience towards the animals.   Numerous cases of deliberate cruelty have been reported including workers who took sadistic pleasure from shooting the eyes out of cattle, striking them in the head, and electrically shocking them in sensitive areas of their bodies. As for the chemistry of the central nervous and endocrine systems, there is no difference between humans and other animals. All free-range, factory-farmed, egg-laying, dairy-producing, or w ool-bearing animals that don’t first die from disease are trucked to the slaughterhouse.   To minimize costs, animals are crowded and must live in each other’s excrement.   They are exposed to extreme weather conditions in the open trucks.   Shipping fever, which can be fatal, is common in cattle transported long distances to the feedlots, the stockyards and then the slaughterhouse (Compassionate Action Institute, nd).

Law of contract Essay Example | Topics and Well Written Essays - 2750 words

Law of contract - Essay Example A contract ensures that each party sticks to his responsibilities, and delivers them as, and per the agreed terms, for the success of that business. In case of a breach of contract, one will have to be compensated through the various remedies that will be stated. This paper will cover various aspects of the law of contract. It will start by offering an appropriate advice to Anila, who owns a fleet of freight aircraft, and Yogesh, an aircraft customer, before proceeding to discuss the issue of frustration in contract law. Issue 1: Case Description, in line with Contract Law Anila is a business person, who owns a small freight of aircraft. Anila enters into a contract with Yogesh, but fails to deliver, which results into a breach of contract. Anila was supposed to provide Yogesh with aircrafts for 3 years. However, for the first few months, the aircrafts get grounded by several mechanical problems. The contract is breached, and Yogesh responds by terminating it. Yogesh gets into a cont ract with another company, which provides them with the services that they wanted. The market expands rapidly, and their customers increase over time. However, towards the end of the year, some aircrafts also get grounded, and Yogesh has no alternative but to go back to Anila. Anila gives Yogesh an offer of $ 40000, but Yogesh declines to the offer. Advice According in Line with the Law of Contract In advising Anila and Yogesh, I would first of all ensure that they understand what they had entered into. I would help them to understand they had entered into a contract, and that a contract has some elements that must be upheld for it to remain valid. In a contract, each party must ensure that they stick to their responsibilities as stated in the contract. Each of them should be concerned about the needs of the other party, since it is a mutual thing. They should ensure that all the elements of their contract are upheld, since a breach of contract may lead to a problem on both sides. I would start by defining to them a contract before taking them into the elements of a contract, so that next time they enter into such an agreement, they will be fully aware of whatever they are doing, and will avoid a repeat of such problems again. Contract Definition in relation to the Case of Anila and Yogesh A contract is a formal type of agreement that involves two or more people, who have an interest or relationship to the subject at hand3. Contracts cover many matters, in various fields, like sale of goods, lease of goods, real property, or employment terms4. The agreement between Anila and Yogesh was a lease agreement, since Anila was leasing freight aircrafts to Yogesh. All valid contracts have terms and conditions which make them valid5. These are the elements of a valid contract. They are as follows: Mutual Consent This is where the parties to a contract come up with an agreement of what the contract involves, and both of them agree to one thing6. For example, in a contra ct of sale, if the buyer thinks that he will sell a house, while the buyer expects to get a donkey, then the contract is unenforceable. Anila knew that she would lease her aircrafts to Yogesh, and Yogesh expected good aircrafts to be delivered that was a mutual consent between them. In that case, all of them

Cognitive Behavioural Therapy in Managing Challenging Behavior Essay

Cognitive Behavioural Therapy in Managing Challenging Behavior - Essay Example (Johnson, 1996. p 44 to 89) Here, it is clear that the development of cognitive development skills is the ends for which behavior therapy and methodologies are simply the means. This helps define the learning process along quantitative and qualitative parameters. These parameters are as follows: The general competences consist in particular of their knowledge, skills and existential competence as well as their ability to learn. This creates a relevant context for literacy which stems from the communities where the flow of the same happens at various stages of growth and development. Knowledge, also known as declarative knowledge, has been defined as knowledge that follows experience to take the form of empirical knowledge. As far as the level of reception on a person's part goes, one needs to delve deeper and ask questions regarding his or her multilevel background knowledge, perspectives, and language skills. This accommodates the aim of effective management of decisions and production within teams, with strong cognitive development approach orientations. This sets the stage for behavior modification created by a certain skill in context of the overall change that one has been exposed to. Considering the fact that knowledge comes from shared experience, factors like shared values and beliefs held by social groups in other countries and regions, as well as a sense of common history, etc., are essential to intercultural cognitive development where people are made to interact on the basis of topics like native place, so as to promote a certain comfort level in taking to various elements of behavior naturally. While the methodology may be culture-specific to a certain extent, they relate to various universal parameters and constants. Owing to the fact that knowledge is conditioned by the nature, in context of richness and structure which helps in picking up another skill or trait, cognitive development is triggered by a good working relationship between knowledge and communicative competence. Skills and know-how relates to the ability to carry out procedures than on declarative knowledge, through various forms of existential competence which facilitate knowledge recall even at a relaxed level. This depends largely on repetition and experience for the acquisition of certain facts. This is a method for creating intrinsic motivation in the affective filter hypothesis where recall of information depends on the processing of the same. This is in turn, dominated by the motivation, which has to come through cognitive development. Existential competence has been defined as the summation of a variety of individual characteristics, personality traits and attitudes. These characteristics, creates a willingness to engage with other people in social interaction in order to attain a certain level of self identity. This type of competence goes beyond personality characteristics to include culture related interface which can be sensitive in nature as far as inter cultural perceptions and relations are concerned. Existential competence comes from variations in the scope a person identifies when making changes in

An essay on Andrew Jackson and the negative aspects of his presidency

An on Andrew Jackson and the negative aspects of his presidency - Essay Example Body During the period of Andrew Jackson’s presidency, a huge amount of population that belonged to the group of Native Americans resided in the regions located east of the Mississippi River as well as West of the Appalachian Mountains (Tucker 667). Although the natives claimed that the land belonged to them, Jackson was against their view and took strong measures against them. He evacuated these Native Americans from their homeland by bribing the leaders of their tribes and even coerced them at the tip of the gun. Due to measures taken by Jackson, these individuals had to travel to look for a new place to settle and due to the difficulty in finding a new location, several of them experienced death and a huge population of those who died included women and children. This event clearly shows that Jackson used his powers in an unethical way and worked against the rights of humans. Human rights are the basis of the foundation of the American society; still Jackson used his power to violate human rights. Due to this move made by Jackson, Native Americans were forced to blend into other cultures and this move is in violation of an individuals’ right of choosing what is right and what is wrong for them. His mal treatment with the Natives did not come to an end even after he kicked them out of their own homeland. The Cherokee, an Indian tribe tried to settle in the region that is referred to as the American Deep South and tried to blend through the act of cultural transformation. While this transformation was taking place, Andrew Jackson again dislocated the Native Americans through the enactment of Indian Removal Act that was enacted during the period of 1830 (Schultz 637). By the period of 1838, the Cherokee community was the last Native American community that was evacuated from their land. Due to this evacuation and relocation a total of 4,000 members of the community of Cherokees experienced death and this incident was regarded as Cherokee Trail of Fears (Seale 259). This movement took place because gold was found in the region where the community settled and Jackson tried to add the region to the state of Georgia, while the Cherokee community protested and took the matters to the court. The court announced the decision in the favor of the community, but Jackson operated against the rulings of the court and took measures to move the community from the region. Again, the rights of the Native Americans were violated by the president. This event even shows that Jackson was misusing his powers as a president and believed that he was above the court of law. When President Jackson came into action, the government system was quite fair in nature, but He reversed fair practices and started operating a corrupt government. He introduced the spoils system; according to this system the president and or the winning political party has the power of electing anybody to any position in the government (Massey 126). He manipulated the governmen t with his powers and replaced the experienced holders of government positions with inexperienced ones. The individuals who were selected to take over government positions were mostly close associated of the president and did not know how to run the affairs. This event even confirms that the president used his powers to manipulate and to obtain personal benefits while disregarding the benefit

MODULE 4 DISSCUSSION Full Government Control in an Emergency Coursework

MODULE 4 DISSCUSSION Full Government Control in an Emergency - Coursework Example Thus, it is possible for the government to assume a major role in disaster control, but it does so within the law as provided by the Stafford Act. The government takes control of disaster control, not to limit the agencies or groups, but to ensure that the appropriate resources and are effected fast enough, and in an effective way. Through the Homeland security secretariat, the government takes control of disaster control management, while the agencies and groups respond within this overarching structure (Homeland Security, 2013) â€Å"Partnerships are an integral part of strengthening resilience, because they can help to increase efficiency and effectiveness in disaster management† (Busch, 2013, p. 2). Hence, in partnerships between the government and assisting agencies and groups, it is necessary that the government maintains full control during disasters. Doing so ensures that there is a hierarchical plan in the control of disasters. It also ensures that there the issue of accountability rests squarely on the government and not a large array of assisting groups and agencies (United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs, 2006). Homeland Security. (2013, May). National Response Framework. Retrieved from Federal Emergency Management Agency: http://www.fema.gov/media-library-data/20130726-1914-25045-1246/final_national_response_framework_20130501.pdf United States. Congress. Senate. Committee on Homeland Security and Governmental Affairs. (2006). Hurricane Katrina: A Nation Still Unprepared : Special Report of the Committee on Homeland Security and Governmental Affairs, United States Senate, Together with Additional Views. Washington, DC: Government Printing

Teaching a child how to tie their shoes using the scaffolding theory Research Paper

Teaching a child how to tie their shoes using the scaffolding theory - Research Paper Example It is essentially a link used to build upon a student’s familiarized skill to move on to a much higher mastery of the concept. Mistakes are inevitable, however, with proper advice and prompting from the teacher, the student is able to accomplish the task. Upon mastery of the goal, the teacher gradually removes the scaffold to allow the child to function without assistance. When appropriately implemented, scaffolding will serve as an â€Å"enabler† and not a â€Å"disabler† (Benson, 1997). According to Vygotsky, â€Å"What the child is able to do in collaboration today he will be able to do independently tomorrow.† (Vygotsky, 1987). Instructional scaffolding may be done in sequential order and in different techniques. It may also be a combination of methods, such as modeling the desired task; breaking the task into simpler, manageable parts; thinking-aloud approach; two-way learning, which encourages teamwork among peers; prompting and questioning; training; or modeling. The teacher has to be aware of maintaining the student’s interest in tracking down the task, at the same time, not putting too much stress on the child. Tasks that are beyond the child’s capacity could increase his frustration level. However, tasks that are too elementary can cause boredom and frustration as well (Lipscomb, Swanson, & West, 2004). Larkin (2002) recommends that teachers can follow some useful ways of scaffolding: Start by increasing the child’s self-confidence. Have the child perform simple tasks that the parent thinks the child can do independently or with little or no assistance at all. This will develop self-worth. Offer adequate support to enable the child to attain success quickly. This scaffolding process will assist in lessening dissatisfaction levels and ascertain that the child remain motivated to progress onto the next step. This will also help safeguard against students becoming hopeless after a series of failures. Help

Waiting for Godot by Samuel Beckett Essay Example | Topics and Well Written Essays - 2000 words

Waiting for Godot by Samuel Beckett - Essay Example Waiting for Godot stands alone among the rest of thirty-two dramatic works produced by the author. Outstanding value of this longest ever written by Beckett play was officially recognized by the Swedish Academy in 1969, when the author was awarded the Nobel Prize for literature. Waiting for Godot is arguably the most controversial and complex for understanding piece of playwriting produced during the last century. Actually, the whole plot and action of the play is reflected by the title - waiting for Godot. Two homeless and jobless males named Estragon (Gogo) and Vladimir (Didi) are waiting for someone named Godot on the country road. While waiting for this person, the two tramps talk to each other, discuss different things and meet two other characters of the play: Pozzo and Lucky, the master and servant. This couple and a boy whom informs Gogo and Didi that Godot will not come to meet them are the only characters of the play. The play is far from being intensive at all. The characters discuss various topics, tell jokes and do absolutely meaningless things, but the reader can feel a sort of laziness in absolutely all discussions and actions. As for Godot who is supposed to be the main character of the play, the reader never knows whom he is, what he is and why he has to meet the tramps. Despite countless interpretations ... Consequently, Beckett and other writers of that epoch tended to put their literary characters in paradoxical and absurd circumstances. From this perspective, Waiting for Godot is a typical absurdist play in which the author reveals isolation of individuals in contemporary world, absence of hopes, absurdity of life and many other universal problems of human existence. MAIN DISCUSSION In order to understand what makes Waiting for Godot an absurdist play and if it is an absurdist play we must reveal the meaning of the term 'absurdist'. The term 'theatre of the absurd' was coined in 1962 by Martin Esslin whom applied it to a group of post-war plays written by different authors. Esslin believed that the philosophical meaning underlying all those plays was common and relied upon the philosophy of Albert Camus (Esslin, 1969:18). Camus' theory of absurd is perfectly illustrated in his well-known work The Myth of Sisyphus. Sisyphus was a mythological king of the Greek city of Corinth. The gods did not like his cruelty and invented a torture for Sisyphus to suffer until the end of time. He had to roll a heavy stone up a huge hill in the kingdom of Hades, but he never reached the peak: each time Sisyphus was on the verge of rolling the stone over the top, the resistance became overwhelming and the stone rolled downhill, and Sisyphus had to start his toil over and over again (Camus, 1955). Camus thinks that the human life has much in common with the toil of Sisyphus. Men and women of the modern world are doing nearly the same the mythological king did. They try to find some universal meaning and purpose of human existence despite the fact that no universal meaning or purpose really exists. Human life is irrational and absurd, and any

Social Contract Theory of John Locke Essay Example for Free

Social Contract Theory of John Locke Essay Abstract John Locke’s theory of the Social Contract is †merely a reasoned description of sound government but also a history of government from the earliest scatterings of humans, through their association in a social contract, to their rebellion when the terms of that contract are breached. † 1 This theory gives us the reason behind the idea that government only works if the people want to be governed. Any individual in this instance has the expectation that they and what they do are only limited by their own will. So under the social contract theory, the individual gives up some of its right in order to reap the benefits of what a social order can offer. Introduction Locke’s Theory says that before a society is formed men live â€Å"free† in a state of nature. In this society, although there are great things about living free in such a society, it carries the risk of having problems about all kinds of things and without a civil law authority; man was the arbiter of all. Locke’s theory brings to mind the old west. In little town with no law officer, the people or community carried out its own brand of justice. A man protected his home and family by any means necessary. The social contract theory gives them that right. Criminological Theory The theory has basis in today’s criminal justice system in that there are segments of society that believe that the law doesn’t apply to them nor does it protect them. For example, the perception is that the amount of crime in the inner city is rampant. It is widely reported on the news every night. There are always stories on these neighborhoods if and only if it is sensational and /or involves a Caucasian citizen. This argument bears out when newspapers print banner headlines about Caucasian children being missing or kidnapped and the nation is on the lookout for this child. Then, when an African American child goes missing, the first thing we hear about is that a pedophile was seen with him or his parents were drug dealers or someone in his family was convicted of a crime. The residents of the inner city have then learned that there is one set of laws for minorities or residents of the inner city and one set for those in the suburbs. In some instances they believe that there is no need for you to report some things to law enforcement because some how it will be the residents fault. The social contract theory is alive and well in the inner city. In Bill Lawson’s paper â€Å"Crime, Minorities, and the social contract â€Å" he posits that if the citizens of a particular neighborhood or group believe that government hasn’t done their job by adequately protecting them from crime and they take matters into their own hands according to Locke they are well within their rights. This comes from the idea that â€Å"One of the most important benefits of the state provides that of protection. This protection can be from either from outside invaders or unsavory characters within the state, that is, those individuals who want to infringe on property right by stealing, defrauding, or destroying property. †2 In the inner city, this seems more prevalent so if the citizens of that area believe that they are under served they tend to look to other means to protect themselves. Conclusion There are areas in the inner city that don’t expect the police to show up when something happens and when they do show up the people don’t expect them to do much. That expectation brings the social contract back into focus. For so long they believed that the government was protecting them, then after a while they came to believe that they had to protect themselves thereby enforcing the social contract with themselves and not the government.

The Scope Of Marketing Communication Marketing Essay

The Scope Of Marketing Communication Marketing Essay Advertising is a type of communication used to persuade viewers to take some action with respect to products and services. This assignment is based on the scope of marketing communication. The first segment gives brief detail about the structure, role and functions of different advertising parties (advertiser, client, ad agency etc) in the communication industry. After the identification of parties involved in communication industry, I had discussed the relationship between different parties of communication industry. In the second section, different current trends have been discussed. I have also discussed in detail about the current trends in Pakistani market and also used different ad images with examples. I have identified the impact of current trends Micro marketing and sales promotion on advertising industry and parties of advertising industry. In the third section, traditional response hierarchy models (AIDA, hierarchy of effects model, innovation adoption model and information processing model) have been discussed. Then I have selected two ads, one of Ufone and the other of Mobilink Jazz for evaluation considering the response hierarchy models and also confirm the response hierarchy models of these ads. In the last and final section, I have evaluated the ads and made an effective judgment on the selected ads that weather they are developed to satisfy the hierarchy models or not. P1: Explain the structure, role and relationship between parties in communication industry COMMUNICATION Communication is defined as Two-way process of attainment mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning ( sense). (communication, 2009-2010) (Communication process, 2010) BUSINESS COMMUNICATION Communication is the lifeblood of an organization (business). Business communication is any communication used to endorse a product, organization or service with the objective of making sale. In business communication, message is transferred through various channels of communication as well as internet, print (publications), television, radio, outdoor and word of mouth. In business, communication is considered center among business, interpersonal skills and manners. PARTIES INVOVLED IN COMMUNICATION INDUSTRY There are different parties involved in communication channels through which adverting takes place. These are Advertisers Advertising agency Media Clients ROLE FUNCTIONS OF DIFFERENT PARTIES Advertisers The role of advertiser is to focus on gratifying the general consumers by addressing their requirements through goods and services. As for the communication role, this refers to the mass communication purpose that advertising is capable to fulfill. It is a stunning means to inform the clients (customers) and communicate to them about the goods and services they wish to buy. Normally an advertisers objectives behind creating an advertisement are to generate sales. (advertiser, 1999) Also it helps the consumers to assess the value and benefits of the products. Advertising agency An ad agency or Advertising Agency is a service provider that works for clients to create an effectual and goal oriented advertising campaign meant at representing the organization positively in the eyes of its target customers. Companies hire advertising agencies to connect with their end customers. An advertising agency starts by getting well familiar with the clients goals, products target audience. This information proves beneficial in planning and making an effective advertising campaign. Once an advertising agency knows its clients needs, the course action of brainstorming and planning begins. This includes creating interesting attractive jingles, slogans and attention clutching body copy for advertisements. (Sinha, 2005 2011) Media Media plays a very significant role in advertising. There are different types of media for example press, outdoor advertisements, television, posters, radio, cinema, internet and mobile advertising. It helps the businesses to develop the market equity. It builds the positioning of the company and eases the image of the company which it wants to generate in the minds of the customers. It also helps to send the message to large audience. Different kinds of medias present the different forms and concepts of advertising. Moreover, different varieties of media also improve the affordability of the companies and different advertising podiums (platforms) can be used by the companies to spread the me (Wazzan)ssage. Clients Clients use advertising agencies, helps them to spread a message about their product and spread knowledge through television, print media etc. There are definite roles and responsibilities of a client that the agency can do their jobs as proficiently as possible and help the clients to make their business more successful. The role of a client is to explain his product or company message clearly; it allows advertising agency to understand better about the product and company which allows them to package and market it properly. The client should tolerantly listen to each idea of advertising agency as it is presented and decide that which campaign will draw the most concentration to the product. The clients responsibility is to make the advertising agency come up with the best probable ideas for product or company. (Clients roles and responsibilities in advertising industry , 2010) RELATIONSHIP BETWEEN THE DIFFERENT PARTIES OF ADVERTISING INDUSTRY Advertising agencies had worked for the endorsement of product by making advertisement campaigns. The first job of advertising agency is to well-develop a brief consideration of companys product, its potential, position in the market place and its target market. This helps advertisers to turn out effectual advertising campaigns to best publicize the product. They vigilantly study products and then guide company about the marketing strategy, which paper the ad supposed to be placed, how several times it should run etc. Keeping the clients objectives in mind, the advertising agency able to build advertising campaigns, like slogans, jingles, etc. The campaign is built with the mean to push the sales of the companys products, attract new customers belt while retaining the old ones, repeat the brand image, market the product and make brand awareness if the brand has been just forayed into the market. After the campaign is prepared, the advertiser looks for media medium to popularize / publicize the product. The campaign may be publicized in a range of media agencies like, television, print, radio, depending on the clients budget. For companys advertising needs, advertising agency chooses newspaper as the best mode of advertisement. Through its keen page, which appears as a colored addition in four to eight (depending on companys budget) leading newspapers and magazines, it reaches its clients services to a huge readership of approximately 5 million viewers. Advertising agency also helps in choosing the right newspaper to help company to market their product so that it reaches utmost viewers in the most effective way and in the end its the duty of the supplier to allocate the product where the company wants. Thats how; the parties in advertising agencies perform their roles to communicate the companys message to the end customer. P2: Identify the trends in advertising and promotion and evaluate (advantages and Disadvantages) of their impact CURRENT TRENDS IN ADVERTISING Current trends are a general direction in which something tends to move. For a long period now, advertising have been used as a strategic tool to endorse product awareness and build up brand preference, thereby increasing sales, as well as to promote customer loyalty by building customer relationships. The current trends in advertising are smart phones, internet (websites, banner ads, pop-ups or pop-behinds which stays an ad behind your windows, email promotions, sponsored links (like Google ads, community media such as you tube and my space.), social networks, TV, games, radio and print media. Micro marketing Micromarketing is designing, forming and manufacturing products, marketing and advertising campaigns for the benefit of very precise geographic, demographic, or psychographic segments of the consumer market. A marketing strategy, in which advertising efforts are, centered a small set of highly-targeted customers. Micromarketing requires a company to barely define a particular audience by  a particular characteristic, job title and modify campaigns for that particular segment. Now a days marketing is done on internet, smart phones and TV. If a new local company wants to launch its product and cant afford the expense of e-ads. So they can use print media which is effective and of low cost for advertising their product. Brand proliferation Brand proliferation is defined as when one company introduce new brands in the same product lines and hence try to cover each and every market segment for that product line. (Wazzan) For example: Huggies, a firm, owned by Kimberley-Clark. Huggies is well known for manufacturing disposable diapers, and has different product lines such as Little Swimmers and Pull-Ups. 7up also comes up with diet and lemon flavor. Sales promotion Sales promotions are short-period incentives to encourage the sale of a product or service. Sales promotion includes a number of communications activities that attempt to give added value or incentives to customers, wholesalers, retailers, or other organizational customers to encourage immediate sales. These efforts can effort to stimulate product interest, test or purchase. Examples of devices used in sales promotion include samples, premiums, coupons, point-of-purchase displays, rebates, contests and sweepstakes. (Sales promotion, 2000 2011) Sales promotion strategies There are three types of sales promotion strategies. 1) Push A push strategy engages convincing trade intermediary channel members to push the product through the distribution channels to the final consumer via promotions and personal selling efforts. Trade-promotion goals are to persuade retailers or wholesalers to carry a brand, promote a brand in advertising, give a brand shelf space, and/or push a brand to final consumers. Typical strategies employed in push strategy are: allowances, free trials, contests, specialty advertising items, buy-back guarantees, displays, discounts and premiums. 2) Pull Pull strategy efforts to get customers to pull the product from the manufacturer through the marketing channel. Consumer-promotion objectives are to attract consumers to try a new product, attract customers away from competitors products, hold reward loyal customers, get consumers to load up on a mature product and build customer relationships. Typical tactics employed in pull strategy are samples, cash refunds and premiums, coupons, advertising specialties, rebates, loyalty programs, contests, games, sweepstakes, and point-of-purchase (POP) displays. 3) Combination of the two Car dealers often offer a good example of a combination strategy. If you give attention to car dealers advertising, you will frequently hear them speak of dealer incentives and cash-back-offers. CURRENT TRENDS IN PAKISTANI MARKET Advertisement is one of the most significant tools for bringing awareness in people about products. In Pakistani market, we have generally seen two types of advertising trends of micro marketing and sales promotion. Especially sales promotion trend is normally more in from the last 2 to 3 years. Its because of the economic condition of the people, thats why the companies try to attract people more on sales promotion. Price promotion Sales promotion stands on a price discount offer. Its a promotion of a product by momentarily reducing its price. The price decline may be at, or below, cost, but it will have to be important enough, relative to challenging products, to persuade customers to purchase the product. In Pakistan, in 2010 Service Shoes offers discounts (discount ki barsaat up to 50% off) all over the country to attract more more customers in order to gain market share, customers and increase their sales. Gift with purchases This strategy to buy a service (product) by using trade loaders or a gift with purchase dates back to the very sunrise of marketing itself. Its a idea that still working today. Many companies and retail shops used this strategy to attract customers towards their products. IN Pakistan, ZONG is using gift with purchase technique to attract customers towards their product. By this technique they are going to increase their sales and gain market share. Coupons Coupon is just like a legal paper which can be exchanged for some sort of discount or special offer when buying a product. Coupons technique can be used by organizations to attract prize conscious by convincing them to purchase more by giving away a small prize discount. In Pakistan, K n is offering membership cards to customers on purchasing of more than Rs. 3000 and gives them discount on 10 to 20% discount. Samples Sampling is the practice of offering little quantity of product free of cost or at a very low price so that customers can experience their service or product at first hand. In Pakistan, this technique is basically practiced by pharmaceutical companies. IMPACT OF CURRENT TRENDS ON ADVERTISING Impact of Micro marketing The impact of micro marketing on advertising industry is that it effects user-initiated like product awareness, purchase intent, consideration and consequent consumer on online behavior. The impact of micro marketing on advertising industry is that to rightly target a very specific segment and it increased the media population year by year (newspaper, TV, internet, billboards and sites visitors etc). New medium is brought up in advertising due to which the micro marketing impact, old one is getting decreased day by day like internet marketing, online marketing etc. Due to current impact, many companies launched their product sites or company sites for customers awareness with some innovation and creation, which makes difficulties for the advertising industries. Impact of sales promotion Increasing Competition The first impact of sales promotion on advertising companies is that it increases the competition in the market. Due to raise in competition, this makes difficult for the advertising agencies to compete. Therefore, they are choosing more innovative techniques. Customers Have Become More Price Sensitive Sales promotion increased price sensitivity as the result of inflation. Due to economic recession consumers and dealers become more perceptive towards prices because they want value for their money. So its become difficult for the advertising agencies to set price of the product. Advertising Has Become More Expensive Less Effective The advertising media have turn out to be pretty expensive. Audio-visual medium may cost in excess of Rs. 1 lakh for a 10 second exposure during prime time which is considered as the most effective for short-duration ads. In many cases, consumers have reached a point of monotony due to unnecessary advertising on TV. Sales promotion is a more gainful promotion method to generate sales results for small companies which cannot compete with big companies. Sales Promotions Maximize Profits Sales promotion maximizes profit for companies, sales promotion department and advertising agencies as well. Sales promotion allows a finest brand to compete with a lower level brand amongst price sensitive consumers. P3: Use any two response hierarchy models on the two ads selected by the students HIERARCHY RESPONSE MODELS THE AIDA MODEL AIDA model was offered by Elmo Lewis to explain how personal selling works. It shows a set of stair-step phases which describe the process (procedure) of leading a potential customer to buy. The phases are attention, interest, desire, and action, form a linear hierarchy. It reveals that customers must be aware of a products existence. Be attracted enough to give attention to the products features/benefits. Have a desire to advantage from the products offerings. Action, the fourth stage, would come as a natural result of movement through the first three phases. Although this idea was elementary, it led to the later rising field of customer behavior research. HIERARCHY EFFECT MODEL Among advertising theory, the hierarchy-of-effects model is prime. Hierarchy can be briefly explained with the assist of a pyramid. First the lower level objectives such as awareness, knowledge are achieved. Succeeding objectives may hub on moving prospects to higher levels in the pyramid to draw out desired behavioral responses such as associating feelings with the brand, trial or regular use etc. It is easier to achieve ad objectives positioned at the base of the pyramid than the ones towards the peak. The % of potential customers will decline as they move up the pyramid towards more action leaning objectives, such as regular brand use. INNOVATION ADOPTION MODEL This model has significance to new product openings and mainly useful for adoption of non-commercial services. The phases of assessment and trail before adoption are considered important in the design of advertising program. The result in favor of making an evaluation is probably to be influenced by information accessible from various sources including advertising. Evaluation comprises a major step towards the adoption of the product or service. INFORMATION PROCESSING MODEL The procedure by which we create that skill selection is through the information processing system. This system is also known as the DCR process. We detect information, evaluate it with previous experiences and then react. Wellfords model proposes that we get in information through our senses and for the time being store all of these inputs previous to sorting them out. The inputs that are seen as related to the decision are then stored in the quick-fix memory. A decision is made by evaluating the information in the short-term memory with preceding experiences stored in the long-term memory. With position to the long term memory for the necessary action the decision is carried out. The action and the results are stored for future reference. The two ads are taken for the analysis of customer response hierarchy. These are Ufone Internet ad Now the four steps of AIDA model will be applied on this ad. Attention: In this ad, Ufone is trying to attract people attention about their new internet packages. In this ad to get customers attention, Ufone is showing a girl having mobile in her hand which is happy to use internet service. Interest: In this ad, a fast moving bike and a little blur waves shows about the fast speed of internet to gets peoples interest. Ufone is also showing social networks page (face book), yahoo, gmail and youtuube etc. Desire: In this ad, by showing fast moving bike, yahoo, skype and face book, shows the speed of internet which is directly the desire of people to use fast net in order to be connected with friends. Action: The given extra information about different internet packages encourages customers to take action. Mobilink Jazz ad Now the six steps of Hierarchy of effect will be applied on this Ad. Awareness: In this Ad, Mobilink has used model, the hero of Asian games and SAF game gold medalist Naseem hammed for their campaign. Actually in Pakistan, most people are not familiar with Naseem hammed. But Mobilink has used to Naseem hammed because people in Pakistan loves their national heroes and they follow them. Secondly in Pakistan, women are in majority so this factor is also making good awareness. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. In this step, Mobilink has provided little information about their services but there is not so much information about the model. The information is limited which will produce sometimes difficulty for customers. The message is that great people of Pakistan use Mobilink. Liking: As in this Ad, information is added which results in liking because in Pakistan, people follows their heroes. So this Ad is creating liking. Preference: As Mobilink is market leader, so they are preferred mostly because of good signal quality. As Naseem hammed is hero for most of young womens, so she is followed. So the product of Mobilink is preferred over other companies. Convince and purchase: When customers are convinced by the services, then they buy the services. M1: Make an effective judgment on the ads selected whether you think the ads are appropriately developed to satisfy the hierarchy models. Give reference to books or internet sources used. Analysis of Ufone ad: In Pakistan, currently there are many cellular companies working, for example Telenor, Mobilink, Zong and Warid. There is a tough competition between these companies; are trying to gain market share by lowering the charges and offers best services (packages) to their customers. In this ad, Ufone is informing customers about new packages and fast working internet services to makes people interest desire people with low rates and unlimited downloading. In this ad, Ufone is showing their existence in the market by giving good services to customers and offer best packages. The ad is overall good to attract people. They make their customers aware, informed them about their services and created interest. In this ad, they did not highlight the main package offer of their service. In my opinion, Ufone have to highlight the price and package on the top of ad, which can more attract customers towards their service and make it desire. They also did not highlight this sentence (ye slow motion ka nahià ¢Ã¢â€š ¬Ã‚ ¦.. balky fast action ka zamana hai), by doing this they can attract more customers because majority internet users is youth which is the target market of all the cellular companies. Analysis of Mobilink Jazz ad In this ad, Mobilink used Naseem Hameed, who is the champion of Asian games and SAF game gold medalist as a model to show their market existence and attracts people towards their services. Approximately, they had covered all the six steps of hierarchy of effect model. It is an innovation and creativeness in the ad by bringing up the female hero which makes people awareness, liking, knowledge, preference and convince them to purchase. By this ad, they are taking competitive advantage over the other companies. The ad is overall good to attract people and to gain market share but I think some more Improvement can be done in this ad. The information about the model champion should be there and they should have to highlight that statement Himmat aur yaqeen ki sachi kahanià ¢Ã¢â€š ¬Ã‚ ¦.. khwab se tabeer tak and the timings of the show should be prominent(large font). BIBILIOGRAPHY advertiser. (1999, 11 19). Retrieved 4 18, 2011, from suite101: http://www.suite101.com/article.cfm/advertising/28925 Clients roles and responsibilities in advertising industry . (2010, 5 17). Retrieved 4 19, 2011, from ehow: http://www.ehow.com/list_6524998_client-roles-responsibilities-advertising-agency.html communication. (2009-2010). Retrieved 4 21, 2011, from people communicating: http://www.people-communicating.com/what-is-communication.html Communication process. (2010, 11 1). Retrieved 4 21, 2011, from Success for career: http://exampapers123.blogspot.com/2010/11/communication-process-verbal-and-non.html Sales promotion. (2000 2011). Retrieved 4 20, 2011, from marketing teacher : http://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html Sinha, A. (2005 2011). Role of advertising agencies. Retrieved 4 18, 2011, from contentwriter.in: http://www.contentwriter.in/articles/advertising-marketing/advertising-agencies.htm Wazzan, N. S. (n.d.). Brand cannibalization, Brand proliferation Brand Rejuv . Retrieved 4 19, 2011, from Citesales: http://www.citesales.com/712-brand-cannibalization-brand-proliferation-brand-rejuv.html